How to craft the perfect post for Facebook?
Every social network is unique. Each audience has particular expectations. Each platform has its own character limits and image sizes recommendations. But how is it possible to create specific messages for each network when you already lack the time and resources to create just one?
Getting Started with Facebook Pixel
The Facebook pixel is what allows the merchant you've just visited the site to show targeted ads in your Facebook news feed. Interested in increasing the effectiveness of your advertising campaigns? Well, let's see how to create and install your own pixel.
Find the most shared content with BuzzSumo
BuzzSumo is a tool that allows you to find the most shared content across all the main social networks and to get relevant information about the people who relay the content and the influencers for a target audience. In other words, it is an indispensable tool for anyone who wants to get started in web marketing, specifically in content marketing. The tool is free to use within a certain limit. First paid plan begins at $79 per month.
10 platforms to start a blog
A blog is a personal website that presents information diary-like. Whether you're talking about travelling, cooking, family stuff or music, the principle remains the same: you publish news, links to other blogs or websites, pictures or writings through a publication tool allowing you to manage the layout of your content. Most of the time, a blog will offer you several opportunities to interact with your readers, like leaving comments. It is easy to create a blog given the number of tools and platforms that exist today. It is therefore important to ask yourself a few questions if you want to make the right choice. Do you want an all-in-one solution or are you ready to host the publishing platform yourself? Do you agree to pay to access some advanced features? Are you more interested in publishing pictures, texts or videos? Do you have specific design goals you want to achieve? Let's see what platforms are available to answer all these questions ...
Get started with Google Analytics
So you've just created your website? Good for you! But without analytics, you are only half way through. How will you measure and optimize the performance of your site if you have no data to do it? A web analytics tool, like Google Analytics, will allow you to track the number of visitors to your site, the most visited pages, traffic sources, bounce rates and other "not-so-cool-but-very-useful" statistics 😉 But, in order to analyze data, you need to collect them from your blog or website. So first thing first... Here's how to create a Google Analytics account.
5 minutes to install 5 really useful Chrome extensions
Chrome is a web browser developed by Google. It is also an extensions management system that allows us to add many features to the browser, such as blocking Web site advertising or providing Web development tools. Here are 5 extensions that will make your life easier 😃
Landing pages [2/3] - Choosing a tool
Landing pages are key to any digital marketing strategy. As explained in this article , with these conversion pages you can do many things, from building an email list to selling products or optimizing your SEO. According to Hubspot, conversion rates are anywhere from 5% to 15% for typical landing pages while some optimized pages can reach conversion rates up to 30%! Despite this fact, many companies still refuse to use landing pages, mainly for 3 reasons: Landing pages are too complex to create. Their landing pages can't reach sufficiently high conversion rates. They do not know how to improve their landing pages. Let's take a look at some tools that can be used to address those points. Note we won't talk about tools that require some technical skills, like HTML5UP .
Why your small business really needs a blog?
Digital marketing is a great opportunity for any small business to build its audience at a lower-cost. But is it possible to start a blog when one already has trouble with its Facebook page?
Landing pages [1/3] - An essential tool for SMBs digital marketing
Landing pages are supposedly more efficient and easier to design than a full-blown website. One cannot consider capturing email without them. Do they represent the solution to any marketing strategy lacking results? And, most importantly, do you need them in your marketing strategy? Yes because landing pages are optimized to increase your chances of conversion. Whatever the expected action from your visitors ... And if you think landing pages will not fit in your budget, think again! Landing pages can be created without any technical skills and at a (very) small price. So go for it ... if you know how to use them!
Google My Business, a free website for your business
Google officially launched its free website builder within Google My Business. Is this tool for you? Let's take a look at the pros and cons of this new Google feature.