Landing pages are key to any digital marketing strategy. As explained in this article, with these conversion pages you can do many things, from building an email list to selling products or optimizing your SEO.
According to Hubspot, conversion rates are anywhere from 5% to 15% for typical landing pages while some optimized pages can reach conversion rates up to 30%!
Despite this fact, many companies still refuse to use landing pages, mainly for 3 reasons:
Landing pages are too complex to create.
Their landing pages can't reach sufficiently high conversion rates.
They do not know how to improve their landing pages.
Let's take a look at some tools that can be used to address those points.
Note we won't talk about tools that require some technical skills, like HTML5UP.