Landing pages are key to any digital marketing strategy. As explained in this article, with these conversion pages you can do a lot of things, from building an email list to selling products or optimizing your SEO.
According to Hubspot, conversion rates are anywhere from 5% to 15% for typical landing pages while some optimized pages can reach conversion rates up to 30%!
Despite this fact, many companies still refuse to use landing pages, mainly for 3 reasons:
- Landing pages are too complex to create.
- Their landing pages can't reach sufficiently high conversion rates.
- They do not know how to improve their landing pages.
Let's take a look at some tools that can be used to address those points.
Note that we won't talk about tools that require some technical skills, such as HTML5UP.