Websites, social media and blogs are today's digital necessity. Can we choose one rather than the other? Not really ...
Knowing that 96% of Canadians can be reached through Google, websites are no longer an option but a necessity to be visible as soon as an Internet user begins his search for information. But unless you have time and technical skills, a website is often a static showcase that does not generate traffic by itself.
At first glance, a blog is more of a time investment than a cash machine. And the results are so intangible at first that giving up is tempting ... But, used in a good content marketing strategy, a blog can consistently generate traffic, create leads and ultimately generate revenue.
Nothing you cannot do with your Facebook page? That might have been true but it no longer is today. Not when we know that in 2016 only, the organic range of Facebook publications has decreased by half!