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Getting Started with Facebook Pixel

The Facebook pixel is what allows the merchant you've just visited the site to show targeted ads in your Facebook news feed. Interested in increasing the effectiveness of your advertising campaigns? Well, let's see how to create and install your own pixel.

About the Facebook Pixel

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. In other words, the Facebook pixel allows you to use the actions of the users on your website to make your advertising campaigns more effective on Facebook. You can use pixel data to:

  • Make sure your ads are being shown to the right people

  • Build advertising audiences

  • Unlock additional Facebook advertising tools

To learn more about the Facebook pixel, click here.

Create a Facebook Pixel

To create a Facebook pixel:

  1. Go to your Ads Manager.

  2. Click on Pixels.

  3. Click on Create a Pixel.

  4. Choose a name for your pixel. You can have only one pixel per ad account, so choose a name that represents your business.

  5. Accept the conditions of use and confirm the creation of your pixel.

Add the Facebook pixel to your website

Once you've created your pixel, you're ready to put the Facebook pixel code on your website.

 To install the Facebook pixel code:

  1. Go to the Pixels page in your Ads Manager.

  2. Click Actions > Show Code.

  3. Copy the base code.

  4. Sign in to your tyl.io account.

  5. Click on "Settings".

  6. Go to your brand settings by clicking on the "cog" icon.

  7. Click on the "General" tab.

  8. Click on the "Edit pixel ID" button.

  9. Insert your Facebook Pixel ID into the Facebook Pixel field.

  10. Click "Save".

Make sure your pixel's working correctly

The Facebook Pixel Helper is a Chrome extension that allows you to validate the correct implementation of your Facebook pixel.

Once the extension is installed, a small number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events detected on your pages.

To install the extension, click here.

Congratulations, your Facebook pixel is now up and running on all pages of your site or blog!

Ready to create your first custom audiences from your website? We'll discuss it in a forthcoming article of the Academy 😉