We've already talked about the new Google tool that allows you to easily create free websites. If we weren't totally convinced by this tool for small businesses, we are much more enthusiastic towards their newest tool: Google Posts.

Why publish on Google?

With 82% of Internet users using search engines to find local information, Google is the perfect place to stand out from your potential competitors.

As Google mentions it, posting on Google is a new way to share relevant, fresh content with the people who are searching for you.

Whether it is announcing one-off promotions or introducing a new product, Google Posts let you connect more directly with your audience while increasing your visibility on Google.

How to create a post on Google?

To create a post on Google, you need a Google My Business account. If you do not have an account yet, you can create one very easily by following the few steps described below.

register your business on google my business
creation process of google posts
creation process of google posts and preview of a post
  1. Sign in to your Google My Business account

  2. Click on the "Create Post" icon, or click Posts on the left menu.

  3. The "Create Post" screen provides several options, starting by adding an image and a short text (between 100 and 300 words). You can also choose to make this post an event or add a call-to-action button.

  4. Once you've created your post, click "Preview" to make sure everything looks fine.

  5. Click "Publish" when you're ready.

As soon as your post is published, it will immediately appear on the Google search results page. Statistics will be provided in your Google My Business account.

google posts directly appear on google search results page